About Us

It’s an incredibly exciting moment for us as a company. When Mis Primas was founded in April of 2020, we did so with a simple, but bold idea: to design gender-inclusive products easily accessible to all. We are breaking the mold by creating and redesigning the look of sweatshirt wear, canvas shoes & heels, casual wear, activewear, swimwear and underwear including sock swag.

Our company name has various purposeful meanings that are part of our daily principles. By definition ‘Mis Primas’ means ‘My Cousins’ and it is the sole reason for the company being named as such. Our name is specifically to honor the bond, friendship and support that cousins provide one another. In many cultures, cousins are more than just relatives, they are best friends that are an extension of the core family - FOREVER. Here at Mis Primas, we embrace and honor that tradition and we are committed to building a similar bond with our customers and being part of the gender-inclusive family.

The daily principles are intended to contribute towards values and objectives and to make them an integral part of our existence. They describe the nature and scale of our activities and the way we treat one another. They are binding at all times for everyone who works in the company.

Mission Inspire Strength Pride Respect Inclusive Magnificent Accessible Support

Mis Primas' vision is to become one of the fastest growing gender-inclusive retail option in the industry. Our concept disrupts the market and we hope to change the face of the fashion industry forever. Our influence inspires others and we are expanding our collection into a full range of gender-inclusive designs, accessories and more. Our brand aims to become one of the most renowned and coveted designers for all.

This is just the beginning! Being part of the gender-inclusive family means we can do even more to inspire and support you on your fashion journey. Our goal is to innovate and reshape the standard, provide more choice, and make the best products that represent you. Mis Primas has the access, resources, knowledge and platforms making the possibility of gender-inclusive truly limitless!

Our creative day-to-day products are sure to make you smile and help enhance your mood with expressive and vibrant design. Mis Primas custom designs will help break societal roles and expectations! We aim to consistently innovate on the "old standards" and creatively advance to a gender-inclusive style with various options that are readily available to all.

We have no doubt that Mis Primas is helping break the mold to more gender-inclusive options. But we also want you to know that we’ll stay committed to doing what’s right, to putting love, acceptance and passion at the center of everything we do and to offer an all-genders-welcome-here approach with choice that work across all smiles.

Mis Primas has worked hard to create a line of products that we feel captures the gender-inclusive aesthetic. We are currently working with our partners to release some exciting new things in the near future. Follow us on social media to stay up to date with our latest announcements and releases- We promise, you won’t want to miss it!

Please Come Back Soon! 
Thank you for visiting Mis Primas.
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